If you’ve been hunting for salon-quality color you can do at home—without the harsh smell and sting—Naturtint USA is likely already on your radar. The brand’s claim to fame is permanent hair color for women and men that leans heavily on plant-derived ingredients while still delivering up to 100% gray coverage. In this in-depth Naturtint USA review, you’ll learn what the brand sells, how it’s different, what to expect with shipping and returns, and which shades shoppers keep coming back to. We also spotlight five best-selling colors (with “Buy Now” links), share hands-on usage notes, and wrap with a comparison guide, buying checklist, and FAQs so you can pick your shade with confidence.
Brand Snapshot
Naturtint USA focuses on at-home hair color and the care products that keep it looking fresh. The core range is permanent hair color (women’s and men’s), plus root retouch options (including a new Instant Root Retouch 2-in-1), color-care shampoo and conditioner, shampoo & conditioner bars, hair masks, styling products, and a small set of accessories like an at-home coloring kit. The standout: Naturtint’s permanent hair color formula is ammonia-free and made with a high percentage of naturally derived ingredients, yet still aims for up to 100% gray coverage. The line is vegan and cruelty-free, with clear ingredient disclosures on each product page.
Who it’s for: Anyone who wants predictable, permanent results at home and prefers formulas without ammonia or heavy synthetic fragrance. If you’re managing grays or maintaining a shade between salon visits, the line is designed for you.
Shipping & Returns highlights: Orders placed by 2 p.m. Eastern typically process the same business day with estimated delivery in 1–3 business days. Naturtint USA advertises free U.S. shipping on qualifying orders (currently shown as $60+ after discounts). Returns for website orders are accepted within 30 days if items are unopened and in original packaging.
THE TOP FIVE (Editor-Verified Best-Sellers)
Below are five Naturtint shades that consistently appear among the brand’s most popular. Each section explains what you’re getting, who it suits, and real-world fit considerations. Prices reflect what’s shown on the product pages today.
Naturtint Permanent Hair Color 5N Light Chestnut Brown (Packaging may vary)
This is the quintessential natural brunette—rich but not flat, with a neutral balance that avoids overly warm or ashy cast on most hair. It’s a great “starter” shade for medium brown hair that needs uniform coverage or to blend scattered grays seamlessly. The gel-cream texture spreads easily and resists dripping, making it beginner-friendly.
What’s inside: A permanent colorant, a color developer, and a post-color Quinoa Mask for softness and shine. Shades are labeled by number and letter (5N = light brown, neutral).
Key details: Ammonia-free; vegan; designed for up to 100% gray coverage; intended for permanent results with predictable tone when you follow processing times. Available as Single — $14.99 or 6-Pack — $74.99 for routine users.
Fit & performance: 5N is forgiving if you’re hovering between medium and light brown and want natural dimension without brassy lift. It’s ideal for all-over application and gray blending at the temples and part line.
Naturtint Permanent Hair Color 6N Dark Blonde (Packaging may vary)
Despite the name, 6N functions as a “bronze-light” brunette or a true dark blonde depending on your starting level. If you’re aiming to soften harsh dark tones or brighten a mousy medium brown toward dark blonde, this neutral shade minimizes unwanted warmth when used correctly.
What’s inside: Permanent colorant + developer + Quinoa Mask. As with all Naturtint shades, it’s ammonia-free and vegan.
Key details: Targets up to 100% gray coverage while keeping a neutral base—helpful if your hair naturally pulls red or gold. Available as Single — $14.99 or 6-Pack — $74.99.
Fit & performance: Choose 6N if you like soft, sun-touched dimension without going “golden.” It suits fair to medium complexions and is a safe neutralizer for those who get brass with warmer 6G/6C options.
Naturtint Permanent Hair Color 4N Natural Chestnut (Packaging may vary)
A classic “natural dark brown,” 4N gives deep brunette shine without the starkness of black-brown. It’s a go-to for uniform gray coverage and for deepening faded ends while keeping a neutral tone from roots to tips.
What’s inside: Permanent colorant + developer + Quinoa Mask for post-color conditioning.
Key details: Ammonia-free, vegan, with up to 100% gray coverage when applied to resistant areas first and processed fully. Available as Single — $14.99 or 6-Pack — $74.99.
Fit & performance: Pick 4N if you want a rich brunette that reads “natural” under daylight. It’s especially flattering on olive and deeper skin tones and helps cancel warmth on previously lightened lengths.
Naturtint Permanent Hair Color 3N Dark Chestnut Brown (Packaging may vary)
If you prefer deeper drama without committing to near-black, 3N lands that glossy, espresso-leaning brunette. Gray coverage remains the mission; the formula is optimized to penetrate coarse or wiry strands while staying gentle on the scalp.
What’s inside: Permanent colorant + developer + Quinoa Mask.
Key details: Ammonia-free; vegan; designed for up to 100% gray coverage; Single — $14.99 or 6-Pack — $74.99.
Fit & performance: Best for naturally medium to dark brunettes who want saturation and shine. On porous ends, 3N can read very deep; extend processing time at the roots but watch the lengths if they’re pre-lightened to avoid over-darkening.
Naturtint Permanent Hair Color 7N Hazelnut Blonde (Packaging may vary)
A versatile, soft blonde-brown (“bronde”), 7N works beautifully for brightening medium hair or adding dimension to darker blondes. The neutral base keeps tones balanced so you don’t veer too warm.
What’s inside: Permanent colorant + developer + Quinoa Mask.
Key details: Ammonia-free; vegan; up to 100% gray coverage; Single — $14.99 or 6-Pack — $74.99.
Fit & performance: Choose 7N for a natural, sun-lit effect—especially if you’re lifting a level from 6N. It’s also a smart root blend shade for grays if your mid-lengths live in the 7–8 range.
Hands-On Impressions & User Experience
Application & texture: Naturtint’s gel-cream consistency stays where you put it, which keeps bathrooms cleaner and stress lower. Part, apply to roots first (especially where grays are most resistant), and work through to lengths as directed. The nozzle applicator helps target the part and hairline precisely.
Scent & scalp feel: Without ammonia, there’s no harsh salon bite. Most users describe the scent as mild. If your scalp is sensitive, follow the patch-test guidance and avoid coloring when the scalp is irritated or freshly scratched.
Coverage & tone: The neutral “N” series above offers predictable, natural-looking results, particularly on gray. If your hair tends to pull warm, the neutral base helps. For stronger tonal control (e.g., extra ash to counter brass), consult Naturtint’s color charts and consider mixing within the same level.
Aftercare: The included Quinoa Mask adds slip and softness. To extend color, use color-care shampoo and conditioner, reduce heat styling, and avoid clarifying formulas for at least a week after coloring.
Accessibility & fit: The brand publishes ingredient lists and safety guidance, and it highlights that products are vegan and cruelty-free. If you have known allergies (e.g., to PPD or PTD) or nut sensitivities, read labels closely and patch-test every time.
Features & Specs (Skimmable)
- Permanent, ammonia-free gel-cream formula that resists dripping.
- Up to 100% gray coverage when used as directed, including on resistant strands.
- High percentage of naturally derived ingredients; vegan and cruelty-free.
- Women’s and Men’s permanent lines, plus Root Retouch and Instant Root Retouch 2-in-1 options for between-color maintenance.
- Post-color Quinoa Mask included in permanent color kits for softness and shine.
- Clear shade numbering (level) + letter (tone) system (e.g., 5N, 6N, 4N).
- Orders placed by 2 p.m. ET typically process the same business day; free U.S. shipping on qualifying orders (currently $60+ after discounts); 30-day returns on unopened website purchases.
Quality, Reliability & Support
Naturtint’s color kits are consistent from box to box and come with step-by-step directions. The absence of ammonia cuts down on harsh odor and scalp sting for many users, and the neutral-base shades above are reliable “workhorses” for gray coverage. Support is available via email/phone, and the site hosts thorough safety and allergy guidance, color charts, and an ingredient glossary. If you need shade matching, Naturtint’s team offers personalized help. Warranty specifics aren’t listed; for orders placed on NaturtintUSA.com, the 30-day return policy covers unopened items in original packaging.
Pricing & Value for Money
Naturtint’s permanent color pricing is straightforward: the five spotlight shades above are offered as singles at $14.99 and in 6-Packs at $74.99 for regular users. At this price, Naturtint undercuts most salon services by a wide margin and sits competitively among premium at-home brands, especially when you factor in the included conditioning mask and the plant-derived focus. If you color every 4–6 weeks, the 6-Pack reduces cost per application and saves you from last-minute store runs.
Who It’s Best For / Who Should Skip It
Best for:
- Gray coverage seekers who want permanent results without ammonia.
- At-home colorists who value neutral, realistic tones and a predictable numbering system.
- Sensitive noses/scalps that dislike strong dye odors (while still patch-testing for skin sensitivity).
- Routine maintainers who benefit from multi-pack value and between-color root solutions.
Skip or proceed with caution if:
- You have a known allergy to oxidative hair dye ingredients like PPD/PTD.
- You want dramatic lift on very dark hair in one step—permanent box color is best for tone-on-tone or modest level changes, not extreme lightening.
- You prefer demi-permanent or semi-permanent color that fades faster by design.
Comparisons (Close Alternatives on the Same Site)
- Instant Root Retouch 2-in-1: If you love your core shade but grays peek through before your next full color, the new Instant Root Retouch line (available in Black, Dark Brown, Light Brown, and Dark Blonde) offers a quick, targeted camouflage solution between permanent applications.
- Men’s Permanent Hair Color: Similar ammonia-free approach tailored for beard and hair, with straightforward natural shades (e.g., 1N, 3N, 5N, 7N). It’s a smart match for short, coarse textures and facial hair blending.
- Other “N” Levels or Tonal Variants: If 5N reads too warm or cool on your hair, explore nearby levels (4N deeper, 6N brighter) or tonal variants (e.g., ash/“A” options) to fine-tune brass control. Stay within one level for the most predictable results.
Buying Guide: How to Choose Your Naturtint Shade
- Start with your current level (not your goal). Match the level number (1–10) to where you are today; shift only 1–2 levels at a time for uniform results.
- Pick your tone. Neutral (N) is the safest bet for covering grays without unwanted warmth. If you fight brass, consider ash (A). If you like warmth, explore gold (G) or mahogany (M).
- Address resistant grays. Apply to gray-heavy areas first and allow full processing time.
- Patch test every time. Even if you’ve colored before, sensitivities can change; follow the skin test process 48 hours prior.
- Protect the hairline. Use petroleum jelly around the hairline/ears and section with clips for clean application.
- Mind your lengths. If ends are porous, refresh them for fewer minutes than roots to prevent over-darkening.
- Plan maintenance. Stock a second box or a 6-pack if you color every 4–6 weeks; consider Instant Root Retouch for the last week or two before your next full color.
FAQs
Does Naturtint permanent color cover gray?
Yes—when used as directed, Naturtint permanent color is formulated for up to 100% gray coverage, including on resistant strands. Start application where grays are most concentrated.
Is it ammonia-free and vegan?
Naturtint’s permanent hair color is ammonia-free and is labeled vegan and cruelty-free. Always review each product’s ingredient list in case of specific sensitivities.
What comes in the box?
Permanent color kits include a colorant, a color developer, and a post-color Quinoa Mask for softness and shine. Follow the enclosed instructions closely.
How long does shipping take?
Orders placed by 2 p.m. Eastern typically process the same business day, with delivery estimated in 1–3 business days. Free shipping is offered on qualifying orders (currently $60+ after discounts).
What’s the return policy?
Website purchases can be returned within 30 days if unopened and in original packaging. Sale items and gift cards aren’t returnable.
Can I use Naturtint if I’m allergic to PPD/PTD?
If you have a known allergy to oxidative dye ingredients (PPD/PTD), do not use permanent hair color containing them. Patch-test 48 hours before every application—even if you’ve used the product before.
How often should I recolor?
Most users refresh their roots every 4–6 weeks. Between full colors, Instant Root Retouch can camouflage grays at the part and hairline.
Verdict
Naturtint USA strikes a rare balance: a modern, ammonia-free, vegan formula that still behaves like a true permanent color system with dependable gray coverage. The gel-cream texture is clean and beginner-friendly, the neutral (“N”) shades are reliable workhorses, and the brand backs the experience with clear safety guidance and fast shipping on qualifying orders. If you want salon-level results in your bathroom—without the harsh smell—Naturtint’s permanent line deserves a spot at the top of your shortlist. Start with a neutral match (5N if you’re a light brunette, 6N for dark blonde/soft brown, 4N or 3N for deeper brunettes, or 7N for bronde brightness), follow the patch test and timing to the letter, and enjoy soft, shiny color that actually covers the grays.
